Saaris. The one outfit that looks good on everyone. No matter your height or your body shape, a saari will make sure you look and feel beautiful. However, tragically, saaris in Pakistan to the general population seem like that “once in a lifetime” type outfit that you only wear on farewells or shaadis. Saaris are the one part of desi fashion that will never go out of style and it needs to be incorporated more in everyone’s daily lives. Casual saaris are making a comeback and you should be getting on that ride too. Here are 9 businesses where you can find the best casual and daily wear saaris for yourself.
1. A mother gives life to her daughters vision through these timeless saaris
Having lost her daughter to a tragic chronic illness, this mother launched Aman Kay Rang (@amankayrang) in her memory. Her daughter was an aspiring NCA student who wanted to fill the world with her colours but never got the chance to. In her stead, her mother took on the mantle and now creates colourful and breathtaking designs on outfits such as saaris, lehengas and more. Their designs also take influence from the many ethnic regions of Pakistan. Keeping in mind their goal to represent the cultural ethnicities within Pakistan they have launched collections based on Sufism and another one inspired by the work of the Thari people. All their saaris are priced between the range of Rs. 9000 to Rs. 12000. Get your saari perfected with ‘Aman Kay Rang’ here!
2. Their tagline states “Here saari dreams come true.”
The Saari Girl (@thesaarigirl) believes in pieces that are timeless and unique. Each garment is created keeping sustainability in mind and making sure that it is affordable by all. They understand the importance of uplifting local fashion and through their wide range of saaris they aim to make saaris a staple in your wardrobe. Their designs reflect the richness of Pakistani fashion with a modern twist to them so that there is something for everyone. Their affordable prices start from around Rs. 6500. Place your order for a bunch of saaris here!
3. This saari lover wanted everyone to share in her passion
Koyal Official (@koyalofficial_) by Khaula Faisal was launched with the aim of giving people comfort, style and the perfect touch of Pakistani fashion to add in their wardrobes. It is meant to revive the years old love for saaris that seems to have lost its popularity over the years. Their colourful designs make them the perfect ensemble for your summer escapades and all your Bollywood dreams. They have a range of designs with beautiful work such as sitaara and patterned chunri. Their best seller is their stunning Vincent Van Gogh collection in which they have created masterpieces such as the Starry Night Saari. Their prices start from Rs. 6000 and go up to Rs. 8000 for their casual saaris. Place an order for an artistic masterpiece here!
4. This venture was started by a Pakistan Institute of Fashion & Design (PIFD) graduate
Fatima Sultan launched Demesne Couture (@demesne_couture) after a fateful witnessing of the merging of the day and night skies. Being the second eldest in a house of five sisters, she takes her inspiration and her motivation from them. They encouraged her to start this business and through it incorporate the colours of the skies into stunning ensembles. Her designs became even more popular when Hira Mani wore one of her coloruful saaris. As their french name suggests, Demesne believes that the beauty of celestial entities must be incorporated in our clothes and thus curates their designs according to that belief. Their stitched saaris are priced between the range of Rs. 19500 to Rs. 23000. Get your colourful saari here!
5. A single mom’s love for art and paintings comes alive in the form of these clothes
Shahkaar by Adila (@shahkaarbyadila) was launched by a single mom who was working as a librarian but wanted to have an outlet for her artistic visions. Shahkaar was launched to give local art forms the chance to excel. They believe in fair wages and slow fashion with unique and customisable pieces. Their designs are mainly centric of nature such as birds and flowers and their block prints are rooted in tradition which sets them off from other block printers. Their saari prices start from Rs. 11000. Place your order for your hand painted or uniquely block printer saari here!
6. They do block print designs that look stunning on saaris
Founded by Fazila and Maryam, Neem (@neemblockprints) was launched in 2018. Their designs are meant to be an ode to the classic art that is block printing. Their south Asian designs take on a contemporary look making them perfect for a more casual and everyday look. All of the dyes that they use are organic and free of harmful chemicals. You can even get customised orders made from them. Each block and design is meticulously curated and then carved into the blocks till the perfect pattern has been achieved. Their saaris are priced between Rs. 27000 to Rs. 42000. Click here to get your very own block printed saari.
7. This team of 4 women is taking the saari world by storm
Naila Shahid is the mastermind behind the designs at Dhalak (@dhalakpakistan). She hand paints or block prints each saari which is then finished in detail by their team of 4 women. The people at Dhalak believe saaris are an integral part of our culture, they can be passed on from generation to generation and tell a story of lost times and beautiful memories. It’s a small home based business that brings out new designs into the market instead of a repetition of the same old patterns. Their saaris are priced between the range of Rs. 20000 to Rs. 35000. Shop their unique and carefully crafted designs here!
8. This is a treasure trove of vintage and sustainable saaris
Pomegranate (@pomevintagestore) believes in sustainability and thus curates the best vintage, pre-loved and up-cycled saaris to reduce our carbon footprints and keep tradition alive. Alina Tauseef and her mother Bushra Tauseef launched this business in lockdown and ensure that their pieces do not cause harm to the environment. They take influence from the intricacies and beauty of the subcontinent’s culture, making sure the saaris they curate reflect those aspects. Their casual wear saaris are priced between the range of Rs. 9000 to Rs. 18000 but the prices on vintage items can also be negotiated. Get your pre-loved saaris here!
9. This design house was officially launched back in 2002
YBQ Design Studio (@ybq.designstudios) was launched by Mr. Yousaf Bashir Qureshi. He creates designs that are an embodiment of who he is as a man and his brand represents his ideals. Having taken a liking to fashion at a very young age he has uplifted his brand to international extents and has designed for many famous people locally and abroad. His saaris are modernistic yet feel inherently mystical and have an air of elegance surrounding them. His designs give an avant garde aspect to the subcontinent’s fashion and he works on natural fibres such as jute and pure cotton. His saaris are priced between Rs. 10000 to Rs. 12500. Place on order for your own YBQ saari here!
All products are selected by the editors.