Details: Cricket is one of the few sports that Pakistanis are truly passionate about and have been waiting since 2009 for it to make a comeback. Their wish came true after West Indies confirmed their visit to Pakistan for the first time in 2021 after multiple cricket teams cancelled their trips. How the brand welcomed: Coca-Cola, being an advocate of cricket both, worldwide and in Pakistan, planned a special welcome for the West Indies team. They played Coke Studio’s #CricketKhidaye song to welcome the West Indies squad with a blast at Country 8, Karachi, by putting on Pakistan’s largest LED skyline display. The LED display: From afar, the beautiful 18-story tall skyline portrayed text, welcoming the West Indies cricket team. The campaign was well-received and enjoyed by the squad as it was displayed on several marketing forums.