Tell us a little about yourself. Who are you, what do you do and what does your shop sell?
My name is Rubab Amir. I am an embroidery artist and the owner and founder of “The Hoop Studio”. I started my business on Instagram a few months ago and I make and sell embroidered hoops (frames) which can be used as anything ranging from wall hangings, decoratives, gifts, invites, props and much more.
How did you come up with the idea of selling embroidery hoops as gifts/accessories?
I am an engineering graduate but after graduation I was not interested in doing the typical 9 to 5 job. I was looking for things that bring happiness and value to my life. I wanted to do something that I genuinely enjoy doing.
I was always interested in crafty things and photography, and used to do embroidery here and there in my free time. One day I was scrolling through my Instagram feed and I came across a Turkish embroidery artist’s page that just clicked with me. I got inspired because it seemed like this is the thing I was looking for and I didn’t know of any other similar venture in the Pakistan creative community. That’s when I decided to start my own business.
What has your journey running this business been like?
It’s been fantastic, I’ve learnt so many things after starting my buisness. I get better at communication, networking, marketing, managing things, photography and other skills too. I’ve loved the journey, each day brings something new to the table and I just love learning constantly.
How long does it take you to make one order?
It depends on the pattern/design. Some are made within a day or say an hour but some take 6 to 7 days to be made.
Where did you learn to embroider?
Honestly, my first exposure to embroidery was in school, it was an art class activity in class 4. After that I used to learn new stitches from the internet, so I taught myself.
Any interesting customer stories?
Nope, there aren’t any.
How, if at all, has this endeavour of yours affected your life?
It totally change my life, now I am much more happy and content in life.
Before, I didn’t have any vision for my life but now I get ideas everyday about what I can do next and it completely lightens up my creative side and I am able to explore my imagination and skillset.
What are your future plans for your business? Where do you hope to see it in 5 years?
I never plan for the next 5 years of my life, I believe to work in the moment and make better decisions day by day. I’m excited to see what future holds for me. I can definitely say that there will be more creative projects I’ll be working on.