On January 14th, Gillette released an advertisement that has become the source of much controversy online, which people bashing the company for “perverting masculinity” and supporting “radicalised feminism”. Many long term customers have also vowed to boycott the brand completely. It makes one think WHY men are so offended by an advertisement that promotes sensitivity and speaks out against sexual harassment.
Have a look at the advertisement below:
People are claiming that the advertisement promotes anti-male sentiment
anti-male commercials now huh? what a bunch of knobs @Gillette
— TokenHobo (@token_hobo) January 16, 2019
Journalist and TV Presenter Piers Morgan has also picked a side
I spend $1000s a year on @Gillette products. They need me, just as they need all their male customers they just threw under the PC bus. https://t.co/QryHSh0YEs
— Piers Morgan (@piersmorgan) January 15, 2019
Many customers are boycotting the brand
Out to buy new razors today, old ones in the bin where they belong #Gillette pic.twitter.com/2g0GILa96e
— NotHappyJan (@AnrgyAddison) January 15, 2019
And then there is the voice of reason
Click to read: Inside the World’s largest Hybrid Air Aircraft, Airlander 10 . A few women seem to think the advertisement really is bashing men
The #Gillette commercial is the product of mainstream radicalized feminism— & emblematic of Cultural Marxism.
STOP PERVERTING MASCULINITY.
LET LITTLE BOYS WRESTLE.
Despite what Lena Dunham tells you, women are not into beta males & men are not into chicks w/ armpit hair.
— Candace Owens (@RealCandaceO) January 15, 2019
But then again, thank god for Chrissy Teigen
I've been using a men's Gillette razor since I was 14. Gillette was the first major company to hire me when I was kind of known as a risky little b for brands. I still use a gillette fusion razor and I still get so much joy from a fresh blade. in closing, I love you, Gillette.
— chrissy teigen (@chrissyteigen) January 16, 2019
This doesn’t seem to be the worst idea
I'm boycotting all men who are boycotting #gillette because their ad told them to stop bullying and sexually harassing women
— Ash (@midge3027) January 15, 2019
What do you think about Gillette’s latest advertisement? Let us know in the comments below