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Urban Sole’s new campaign highlights people we can all relate to!

Urban Sole’s new campaign highlights people we can all relate to!


Urban Sole, the premium Pakistani brand that offers genuine leather footwear has launched their fall/winter ’18 collection campaign featuring their brand new personality ‘I am an urban soul’.

The amazing thing about the campaign is that it features 7 individuals who have strived to excel in their perspective fields in the creative space at home. Rohail Lashari, one of the individuals featured in the campaign is a marketing powerhouse who completed his MBA from HEC Paris. Another personality picked up by the Urban Sole campaign is Asfar Hussain, the lead singer of Bayaan, the band that won Pepsi Battle of the Bands and is currently touring Pakistan. Fashion blogger Umair Mirza, photographer Zain Irfan, director Hashim Ali, famous event-planner Jahanzaib Shaffique and designer Munib Nawaz  are the other personalities that Urban Sole has highlighted in their campaign.

“I’m personally very excited about our latest campaign. We followed our heart and transformed an idea and our brand simultaneously,” stated Jawad Musadiq, Executive Director of Urban Sole.


Celebrating all the people who wear their style inside out!Excited to reveal our urbantastic Fall/Winter'18 collection, available in-store and online, featuring the urban styles of our 7 real urban souls.#MyUrbanStyle.

Posted by urbansole on Tuesday, November 6, 2018

While the campaign itself is interesting enough, the new line of the fall/winter ’18 collection houses 52 new designs as a part of different ranges such as Trail, Urban and Driving Mocs, Pierre Cardin, Racer and last but not least, Reflexole, the line that caters to both style and comfort.

The collection is available online and in stores all across Pakistan.

Not only is it refreshing to see a campaign that features fresh new faces that don’t dominate the mainstream media space but it’s important for brands to appreciate individuals who are changing the creative landscape of Pakistan.