A year ago, when the pictures of Tesla Cybertruck have launched, a desi at heart thought what we all didn’t; if this is the truck of the future where will the truck art go? Everyone is intrigued by luxury items and for some reason, no one has incorporated culture into them.
While creating a few marketing posts and having fun with the designing process, Saad (@saadartbiz) decided to jump into this blue ocean of mashing culture onto these new and exclusive vehicles that had just entered the market. “Applying a full truck art-themed livery, along with the classic overloaded truck bed with wheels just felt right and I went with it” , He says.
Based in Islamabad, Saad (@saadartbiz) runs a digital design house that helps clients find their identity. Through this, he creates high-end designs for client’s vehicles and gets a chance of experimenting with new styles and ideas.
He cemented his name as the pioneer of this unique application by continuing to apply truck art liveries onto other notably high-end vehicles like Ferraris and Lamborghinis.
It is difficult to stay inspired while doing something that has never been done before but for Saad, inspiration comes from everywhere and everything.
What’s amazing is that his designs sit harmoniously with the design of the vehicle as he doesn’t do much to disturb the natural lines and usually avoids too much visual clutter.
When asked about the future plans Saad replied: “The future goal is to expand this growing brand into a worldwide international design house that’s synonymous with high-end identity and luxury design. Then from there build a few more businesses to further aid the expansion and help as many people with their problems as possible.”