IRONGEAR (@irongear_fitness) is Pakistan‘s most up and leading athletic wear brand, they’re right up there with all the other high-ballers in the game and that too for good reason. Pakistani athletic wear, if it doesn’t fall short in the style department, usually does not meet the comfort and performance level that international brands do. However, the masterminds behind IRONGEAR have made it their mission to meet standards set by international brands instead of simply importing clothing and labelling it as their own.
Salman and his wife (insert name here), the passionate humans that run IRONGEAR (@irongear_fitness), are both fitness enthusiasts. To Salman, staying fit and being athletic has always been something that he has enjoyed and the same goes for his wife. Thus, IRONGEAR is a project that he has nurtured with immense love and respect. His athletic wear is not meant to bring in the money, rather provide the Pakistani people with a local alternative for all their fitness and exercise needs.
He has noticed that most athletic wear brands simply import internationally produced garments and label it as their own and thus he combats that culture with his brand. Everything is done locally, from the designs to the collection of raw materials, from the labour to the manufacturers, it is all Pakistani. It’s not just a brand, it is a Pakistani brand and he wants to ensure that it is treated as such. IRONGEAR (@irongear_fitness) is all about the local man, their designs are meant to be sustainable and wearable in Pakistan. They try out different blends, different fabrics and different styles to combat the harsh weather conditions of Pakistan. They understand that wearing tight, unbearable clothes in the Pakistani heat is simply not feasible and so a good portion of their thought process is directed towards finding the perfect blend of fabrics that will be performance ready yet still comfortable.
Salman and his wife are both fitness freaks and thus carry out the very first quality check for their own athletic wear pieces. Each and every piece is meticulously perfected and then tried and tested by Salman and his wife themselves until they know they have a winning piece. There is no garment that is launched by the brand unless it has been ensured that the piece is performance friendly, comfortable, long lasting and perfect for the Pakistani weather. Not only that, they’re a brand that is constantly putting out something. They do not believe in standing still (especially since they make performance wear) and they showcase it through their constant launches and upcoming sales.
Their design team and manufacturing team is always working on something so their customers are never bored and Salman himself overlooks each and every aspect of it. Moreover, another very important thing is that their customer care does not leave anything to be desired . And they actually take into account the reactions and issues of their customers rather than disregarding them in any way.
And sometimes, if you’re a regular customer, they throw in a little something extra to surprise you and to show you just how much they appreciate your support for their local brand!
