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The pandemic’s silent victim: the influencer industry

The pandemic’s silent victim: the influencer industry

News Desk
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Influencers have taken a hit due to the coronavirus pandemic.

With deals drying up and sponsorships for posts being
delayed, influencers are dreading the financial toll the virus will take on
their careers. The glamorous lifestyle that influencers once enjoyed is now
coming to a halt.

Influencers take a backseat

Due to lockdown measures, paid trips and photoshoots have
all come to a complete stand-still. According to research firm eMarketer, about
one third of influencers were seeing fewer collaborations since the pandemic
hit.

Since the virus broke out, businesses everywhere have been
impacted severely and there is no longer a free flow of cash. As a result, budgets
have been considerably slashed leaving less room for advertising and
sponsorships.

As unemployment grows and people continue to limit their expenditure, industries like fashion, beauty, and luxury are going to suffer the most.

Read more from Propergaanda: Another birthday marred by Covid-19: Queen Elizabeth II

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1 Comment

  1. Facebook Marketing June 6, 2020

    I very like this blog. Everything is cleared.

    Reply

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