The harmful impact of big brand labels on small homegrown businesses

It’s undeniable that big brand labels like Khaadi and Outfitters have a significant advantage over small homegrown businesses when it comes to mass-producing products. They have the resources, capital, and manufacturing power to produce products at a much larger scale than small businesses can manage, flooding the market with similar products and pushing small businesses out of the picture. This practice is often criticized for its negative impact on small homegrown businesses. When a big brand takes the product of a small business and starts producing it at a much larger scale, it essentially steals the business of the small business owner. The small business owner may have invested a lot of time, effort, and resources in creating a unique product that sets them apart from others, only to have that product copied by a big brand that can produce it faster, cheaper, and on a much larger scale. Moreover, big brands can afford to offer their products at lower prices than small businesses due to their economies of scale, making it difficult for small businesses to compete on price. This can lead to small businesses losing customers and eventually shutting down, leading to job losses and a decrease in overall economic activity. Furthermore, the practice of taking the products of small homegrown businesses and mass-producing them can also be seen as unethical and unfair. Small businesses often lack the resources to defend their intellectual property rights, leaving them vulnerable to having their ideas and products stolen by bigger companies. This practice not only harms small businesses but also stifles innovation and creativity by discouraging entrepreneurs from investing in new ideas and products. In conclusion, the practice of big brands taking the products of small homegrown businesses and mass-producing them is a concerning trend that harms small businesses, stifles innovation, and undermines fair competition. While big brands may have the resources to produce products at a larger scale, they should not do so at the expense of small businesses. Instead, they should focus on supporting and collaborating with small businesses to promote innovation and diversity in the market.

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