Junoon’s anthem was set to become a cult favourite, with lead guitarist and songwriter, Salman Ahmad, joined by keyboardist Nusrat Hussain, bass guitarist Brian O’Connell and vocalist Ali Amat – but somehow, it didn’t live up to the hype.
They gave us numerous hits such as Sayoone, however the song they will forever be remembered for is Jazba-e-Junoon. It became the signature song of the 1996 Cricket World Cup and with many new renditions of the song emerging each cricket season.
We don’t get to see the beautiful blend of Sufi and rock music that Junoon became popular for. We see a bunch of clichés thrown together in hopes of a new “anthem”.
Although the video shows a beautiful message of unity and harmony between the various people in Pakistans such as the Sikhs, Hindus and Chirstians, yet as the audience somewhere halfway you lose interest.
I would have enjoyed the video if there was more color and vibrance to it, as it is being branded as an anthem. Instead it seemed like one of those generic patriotic songs you see on your television on 14th August.
However, to give credit where it is due, Ali Azmat does an exceptional job as vocalist, hitting those high notes beautifully and reminding the audience that this is actually a Junoon song.
Coke Studio has had a memorable year so far, however they faced certain obstacles such as the severe criticism for the cover of the uber hit song Ko Ko Korina by Ahad Raza Mir and Momina Mustehsan!
Coke and Pepsi have been the backbone of cricket in Pakistan for the longest time with Pepsi being the more dominant player in the past but this year as we said before COKE IS NOT COMING SLOW. With signing a massive sponsorship deal with the ICC to their latest cricket anthem which is nothing short of a visual and audible treat, they have seriously upped their game.
The video does a great job of capturing vibrant cultures present around Pakistan (which by the way, the Junoon video fails to do so) and the classic Coca Cola red is emergent throughout the video, without being too over powering.
The lyrics by Xulfi and Sami Khan stay true to the original song while still incorporating their own aesthetic into it, making it the prefect blend of old and new. One of lines of their new song states “Iss mitti ke har marzi mei hai inteha bass isqh ke” and this captures all the feels for me! Also does this mean Zulfi will be featuring in Coke Studio? Can somebody end this curiosity right now? Rohail?
Coke Studio is known for introducing folk instruments into the mainstream music scene. Their new song stands out due to the use of the rubab creating a refreshing new melody often neglected by the conventional music industry.
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The song makes you want get up and dance, it tugs at your heart when you hear the harmonious voices singing “hum aik hain”. Coke Studio’s new song has definitely made it to my summer playlist and I’m pretty sure I am going to be seeing a lot more of it at the numerous cricket screenings to come. The anthem has been able to pull off what many have tried to do before.