Pakistan is among the top 10 countries most impacted by climate change and its resultant environmental issues. A key solution to multiple environmental issues we face is to combat deforestation by planting indigenous trees. This is something that everyone can take part in, be it individuals or organizations. It will be an investment towards a better present and future. As part of The Coca-Cola Company’s purpose of “Refresh the world. Make a difference”, the company will plant 30,000 trees in Lahore during the ongoing monsoon season. This plantation is taking place in collaboration with the Punjab Environment Protection Department (EPD) and Parks & Horticulture Authority Lahore (PHA). The plantation activity was attended by the employees of Coca-Cola and senior leadership of all the collaborating organizations including; Fahad Ashraf, Vice-President Coca-Cola Pakistan & Afghanistan, Dr. Naeem Rauf, Secretary Environment Protection Department, Punjab, Mian Shakeel Ahmed, Secretary, Housing, Urban Development & Public Health Department, Punjab, and Umar Jahangir, Director General, Parks & Horticulture Authority, Lahore. Coca-Cola is committed to the communities where it operates and is working to reduce its carbon footprint and protect the environment. Last year, Coca-Cola paved Pakistan’s first plastic road on Ataturk Avenue in Islamabad to demonstrate the collection and re-use of large-scale PET plastic waste. On the front of water conservation, the company has an extensive water stewardship portfolio with over 9 projects in partnership with its bottlers Coca-Cola Içecek and leading NGOs. The Coca-Cola Company’s environmental, social, and governance (ESG) priorities are integrated into its business strategy. They’re focused on areas where they can have a measurable, positive impact on the communities they serve around the world. One such key initiative that the industry leader has taken is that of World Without Waste. This is an ambitious environmental program they launched in 2018, under which the company aims to help collect and recycle a bottle or can – regardless of where it comes from – for every one the company sells by 2030. With an enduring commitment to building sustainable communities, the company is focused on initiatives that reduce its environmental footprint, support active, healthy living, create a safe, inclusive work environment for its associates, and enhance the economic development of the communities in which it operates. The Coca-Cola Export Corporation, Pakistan and Afghanistan region has spent over $10 million in the last 8 years to expand and develop its sustainability portfolio which focuses on relief efforts, water stewardship, environmental development, women empowerment, education, and, recycling.
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