Twin murals cropped up in Lahore and Karachi last week; the one in Lahore is more than 3,700 square feet, making it the biggest out of home advertising mural in the country. The murals feature characters from the battle royale game, Garena’s Free Fire which was recognised as the “The Most Downloaded Game” globally in 2019 and 2020.

Kinetic Pakistan, the OOH media agency, behind the murals incorporated traditional Pakistan art into the murals, interlacing truck art and ajrak patterns.

Located in Marvel Hotel, Khayaban-e-Iqbal Road, DHA XX, Lahore, and in Xander’s DHA, Karachi, the towering murals are undeniable proof of Pakistan’s thriving gaming culture.

Garena’s Free Fire has entered the Pakistani market for the first time and won the E-Sports Award in 2020 and the Pocket Gamer Award in 2021.
The latest mobile gaming brand to launch in the country, Garena states it has a subtle edge over others in Pakistan because it offers low data consumption and a seamless online gaming experience.