August 2, 2021

This Pakistani athletic wear brand uses ‘real people’ as models and it actually makes sense

Having strong core values can entirely alter a brand’s journey, which is exactly why Pakistan’s fastest emerging athletic wear brand, Iron Gear, pays special attention to them. The founders focus on using real-life people for campaigns, earning customer loyalty through different policies, coming up with new products regularly, and trying out new products themselves before […]

July 27, 2021

11 tres leches cakes in Islamabad that are redefining dessert for the better

One of the most desirable cakes right now is the tres leches cake. It comes from Latin America and the name can be broken into 2 parts; ‘tres’ which means three and ‘leches’ which means ‘milk’. It is made by soaking the cake in evaporated milk, heavy cream, and condensed milk. Considering its popularity, it […]

July 20, 2021

9 fudge brownies in Islamabad that are worth calling a guilty pleasure

When talking about dessert, fudge brownies is often one of the first things that seem to make their way into the conversation. The reason behind this is simple: the crisp layer on top and gooey goodness in all the right places. What makes them even better is the warmth and love that is put into […]

July 19, 2021

These 9 places are the vegan hotspots of Lahore

Whether someone believes in veganism or not, it is hard to deny its rising popularity among the masses. Understandably so, there is also a rise in the number of places offering vegan food across Pakistan. The following article takes a look at the vegan options specific to Lahore.  Here are our top picks for vegan […]

July 15, 2021

7 Sustainable Gift Stores for the Eco-Friendly Freaks in Your Life

We understand that buying gifts is a struggle, let alone gifts for people who are cautious with what they consume. Before looking at the different options available, it’s essential to understand what eco-friendly people seek in a product; they’re normally in search of sustainable products.  We’ve shortlisted 7 online stores to help you shop for […]

June 25, 2021

Pakistani tech entrepreneurs reaching new heights

What happened: Raghib Husain, NED Karachi alumni founded a company ‘Cavium’ in late 2000. The company got acquired by Marvell for $6 billion. Click here to see more from ProperGaanda.

October 21, 2020

PG Exclusive: Pakistan’s entrepreneurs: The Viral Camper

PG Exclusive: Pakistan’s entrepreneurs: The Viral Camper. Mansoor Mustafa, a 26 year old resident of Balakot, appeared in a video on the Facebook page ‘Survival Man’ four days ago. He came on to speak about his small car camper named ‘teardrop trailer’ and has been overwhelmed by the feedback since then. Being a start-up ourselves, […]

April 27, 2020

Pakistani-Origin Shoe Brand Makes Its Mark In The White North

Who doesn’t love a good pair of shoes? We all know how it feels to step into a shiny new pair that hugs your feet and looks like a million dollars – pure bliss. Ottawa resident Taimur Ghaznavi is clearly no stranger to the concept. Four years ago, he launched his very own custom shoe […]

October 23, 2019

Social Media Page Admin Still Thinks He Has A Viable Business

30 year old social media page admin of “Pakistan is the best!” after 7 years, still thinks it’s a viable business! He’s gone to extreme lengths for people to take him seriously. He reportedly has growing a moustache and always has a dress shirt on. Even when it’s bed time.  He’s also fought with most of his […]

Samah Akhtar
December 14, 2018

This Is What It’s Like Leaving Dentistry To Run A Startup

I graduated from a private dental college in Lahore in 2014 and went on to do my house job, a twelve month paid internship, at the hospital associated with my college. In Pakistan, a career in the health care industry is considered an illustrious one, but once you graduate, you realise that a basic MBBS […]

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