What Happened: Saudi Arabia introduces a “Direct Umrah Program” to enhance pilgrim services and experiences by eliminating intermediaries and organizing visits to historical sites.
What you need to know: Saudi Arabia’s Ministry of Haj and Umrah has launched a new “Direct Umrah Program” to streamline services for pilgrims by allowing companies to offer high-quality services directly, without intermediaries.
More: This initiative is designed to enhance the overall pilgrim experience by organizing visits to historical sites and landmarks, and promoting professional destination management and trip organization. The program follows a record 13.5 million pilgrims visiting Saudi Arabia in 2023. The announcement was made during a meeting of Umrah organizations in Makkah, where they discussed various challenges and solutions, and explored innovative ways to improve services for pilgrims.
Also: This new approach aims to provide a more efficient and enriching experience for those undertaking the Umrah pilgrimage.