RJ Sophie is a household name when it comes to radio in Pakistan. In 2019, Forbes magazine featured Sophiya Anjam along with Fizza Aslam from FM 89 as the ‘The Two Mavens Of Pakistani Radio’. Indeed, Sophie has had an illustrious career as one of Pakistan’s most beloved RJs since she joined FM 91 back in 2006; her enthusiasm could be heard every weekday over the radio as she played the latests hits, conversed with listeners and made the rush hour drive not only bearable but enjoyable.
While Anjam is well known as RJ Sophie, she has also been FM 91’s marketing head, hosted a plethora of events around the country and launched her own Youtube channel, The S Stories, in 2018.
The S Studio is the latest endeavour taken on by Anjam, a creative hub in Lahore’s Defence area. Given Anjam’s extensive experience as an RJ, the studio is fully equipped with audio facilities including radio spots and hubs for dubbing, recording, audio mixing & podcasts. Stepping outside the audiophile arena, the S Studio – with a capacity of 40 to 50 people – is completely set up to host courses, conferences, private parties, gigs, digital events, cooking shows & still shoots.
The S Studio launched officially on Monday, 28th December in Phase 5, DHA, with live performances by Nouman Javed, Faiza Mujahid, Umer Saud from Quadrum & his talented 15-year-old son Yahya, who plays the electric guitar. PR maven Rubia Moghees and her team handled the launch event while making sure all SOPs were being followed keeping in mind the COVID-19 situation; the curated guest list featured singers, musicians, journalists and entrepreneurs who celebrated Anjam’s latest endeavour with Coffee Planet Pakistan on board as the giveaway partner.
I feel overwhelmed as of now & it took me some time to gather my thoughts, so penning this note down. Thank you so much everyone, for the ones who came, for the ones who were there in spirit, for the ones who called/messaged/sent me love & duas, I appreciate each & every one of you 🙏 I was happy & excited yesterday mashAllah, as I officially started my own venture @thesstudiobysa in Lahore, which is a creative space for people looking to start their own #Youtube shows & #Podcasts 🎤– Sophia Anjam
With Anjam’s extensive experience in Pakistan’s media and marketing landscape, the S Studio has been built keeping in mind the diverse needs of content curators. Anjam envisions the S Studio as an incubator for content curation and plans to build a community that promotes local talent.
Coming up: A string of launch events have been planned at the S Studio in January, inviting people from all walks of life to visit the space and test out the many features it has to offer.