What happened: On Feb 7, hardliners in India demanded a boycott of Hyundai Motor Company, citing a post by the company’s Pakistani partner expressing solidarity with the people of Indian-Occupied Kashmir (IOK) who are fighting for self-determination. Back story: Indians were outraged by a post on Nishat Group’s Twitter, Facebook, and Instagram pages on Feb 5, commemorating the sacrifices of Kashmiris on Pakistan’s annual Kashmir Solidarity Day, and called for a boycott of the South Korean automaker’s cars. The tweets in question were later removed from Hyundai Pakistan’s Twitter account. The backlash: Many Indian social media users joined the boycott requests, saying Hyundai should apologise for “being inconsiderate” to the country’s official stance on the decades-old conflict. Hundreds of Indians have threatened to cancel Hyundai car orders in order to “punish” the firm, while urging people to support domestic brands like Tata Motors and Mahindra & Mahindra.