In case that doesn’t highlight the gravity of the situation enough, 21 million out of our total population of 207 million people do not have access to clean water. If you’re wondering what the numbers for clean drinking water are, it’s even worse; eighty-four percent of our population does not have access to clean drinking water.
Living in Pakistan, it is safe to say that health is a significant concern. Especially given the heat these days, it is best to be cautious about what you’re eating and drinking. The fact that we even need to pay so much attention to the water that we drink is distressing. However, such vigilance is crucial; diseases due to contaminated drinking water cause approximately 40% of all deaths in Pakistan. They also cause around 30% of all diseases in Pakistan.
That being said, a few companies are doing their part to ensure health standards and quality, one of them being Nestlé. The company has recently launched the iTrustNestlé campaign that in simple terms, helps you trust Nestlé.
With recent food tests proving a lot of frozen food products fall short on quality, we need to be more informed. Quality control is essential, especially since Nestlé products are not limited to just water but also include juices, food products, chilled dairy products, baby food, and confectionery. Nestlé products are tested in labs both in Pakistan and in foreign countries (the US, Germany, Switzerland). The international standards of testing procedures are consistent everywhere, not to mention frequent. In fact, over seven thousand tests were carried out recently in 2018.
According to the Punjab Food Authority (PFA), there are only six Ultra Heat Treated (UHT) or tetra milk brands that are fit for consumption, and this list includes both Nestle MilkPak and Nestle Nesvita. People generally have the misconception that open milk is safer, but due to the lack of regulations and strict protocols that isn’t the case. Unless milk is pasteurised or put through UHT, bacteria persist in loose milk. With Nestlé, transparency is key. Where Nestlé milk is concerned, there is a regular effort that has helped milk yield per cow to increase markedly.
Dr. Farrukh Iqbal the Executive Director of IBA shares that he was not only impressed with the operations at Nestlé, but the fact that they also invest in the local farmers to teach them how to produce good quality milk.
However, learning about where the products you consume come from is more than just what you hear about from companies. All of the milk can be traced to the exact farm from where it was sourced. In 80 percent of cases, you can even trace it back to the cow itself. Officials and students even visited Nestlé factories in April 2019.
Chief Public Analyst NIH Islamabad, Dr. Amjid claims that “Nestle has introduced quality culture in Pakistan”