Over the past week, bright pink and transparent umbrellas sprouted in Lahore, Faisalabad and Multan creating colourful walkways through some of the busiest markets. The installations are part of Unilever’s collaboration with Kinetic Pakistan to create and deploy a mesmerizing OOH concept for the skincare brand, Glow and Lovely.
Kinetic Pakistan, part of the global Kinetic brand, is a leader in contextually connecting and activating audiences on the move and has a long roster of clients including McDonald’s, Kenwood, and Jazz.
Glow & Lovely has recently revised its name and its marketing strategy. Celebrating the diversity of beauty in Pakistan and other countries, they negate the social stigma surrounding darker complexions in South Asian cultures. The brand’s new marketing strategy is more inclusive and focuses on offering safe, effective and affordable products that deliver glowing, even-toned and radiant skin.
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