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PG Media

PG Media is run by a marketeer, a dentist and a creative junkie – we’re a small team with a big vision!

We got tired of the way content was being curated and consumed in Pakistan, so we challenged ourselves to change it. Our content strategy is simple: we don’t run away from issues other people are afraid to talk about! We want our audience to be aware and informed. And if there is one thing we don’t believe in, it’s clickbait content.

We launched in August 2017 and since then we have been mentioned in The New York Times and interviewed by Pakistan Today. We were incubated with Pakistan’s leading tech incubator, Plan9, in 2018.

We produce written and visual content based on politics, entertainment and satire on a daily basis. Our aim is to highlight a more progressive and positive side of Pakistan, while still being critical when the need arises (which happens often).

We’re telling your story!

ProperGaanda, PG Media’s content platform, has more than 8 million impressions per month!

After producing its PG Short ‘E-Diction’ on the addiction of e-sports, ProperGaanda curated the second part of E-Diction in collaboration with Mountain Dew. 

PG Short | E-Diction: Part Two | THE FINAL FRONTIER

From the streets of Saddar to the pinnacle of Pakistan's Esports – this is the journey of Arrow, Pakistan’s best #DOTA player. ProperGaanda presents Part Two of it’s PG Short E-DICTION ‘THE FINAL FRONTIER’ in collaboration with Mountain Dew.Click here to watch E-Diction Part One | https://bit.ly/2lV6J2NDon’t forget to subscribe to ProperGaandaFacebook: ProperGaandaYoutube: https://bit.ly/2lShMdtInstagram: www.instagram.com/propergaandaTwitter: https://twitter.com/propergaandaSpecial thanks to:ArrowLocal HostPortal EsportsJBnJaws ProductionsDirection and Script: Hasan ShahidDOP and Edit: Zayan AghaProduction: Sardar Haider , Ali Abu BakrVoice Over: Mehruba SyedSound Engineering and Recording Studio: Atonal StudioExecutive Producers: Hamza Ghaznavi, Samah Akhtar, Syed Hussain Ali Shah

Posted by ProperGaanda on Saturday, September 28, 2019

ProperGaanda partnered with Dasani for their Unsung Heroes campaign to design a 3 month rounded digital media campaign to amplify and maximise the content reach and impact.

Happy Dogs | A PG Short

Happy Dogs | PG Short | Episode 8Hina, Hamza, Kiran and many others are saving the stray dogs of Pakistan. This is their story.Click here to learn more about ACF Animal Rescue: https://bit.ly/2v8jvfDD.O.PHassan Shahid Haider AliVideography Hasan Shahid Sardar Haider Ahmed AliAghlab ShairVideo EditingZayaan AghaProduction & ConceptHamza GhaznaviSamah AkhtarNarration by Raza Hassan A special thanks to Todd's Welfare Society, who continue to fight for survival and dignity of stray dogs in Lahore.

Posted by ProperGaanda on Sunday, June 9, 2019

PG Media has also worked with brands like Kayseria and Coca Cola to curate white branded content

Real Girl | Ep. 4Kayseria has launched its #realgirl platform to encourage conversation around the many plastic ideals women face and have to put up with. In the fourth episode of the 'Kayseria's Real Girl' series we converse with Nasreen Farooq on what it means to be a social worker in a society that limits her potential for being widowed. Produced by @propergaanda #realgirlinaplasticworld#enoughofthisplastic

Posted by Kayseria on Monday, December 16, 2019

For collaborative content reach us at info@propergaanda.com