Summer is going to officially start after Eid and hopefully by then corona will have taken a bow. To prepare for the many days of summer when you’ll be itching to find something comfortable and breezy to wear, the best thing to do would be to buy ready to wear eastern clothes. Not only that will they help with that, they will also help you avoid the hassle of going to tailors and stuffy bazaars. Below is a list of 15 local brands with Pret to get you ready for a happening but comfortable summer.
1. Their clothes are for the women who like to feel confident in a room full of people
Nuqsh (@nuqshpret) was started by three friends who were frustrated with the unavailability of comfortable, ready to wear clothes in Pakistan’s huge fashion market. Some were too showy, others were made from terrible fabric and the designs had no uniqueness to them. Keeping this in mind, they launched Nuqsh to ensure that every ensemble you wear is unique and befitting of the person that you are. Their main aim is to create designs that have been never before seen in the local market. Their casual pret is priced between the range of Rs. 2000 to Rs. 4000. Shop yours here!
2. Minimal and subtle clothing for those who just want to lay back and relax
Talia Janjua launched Teejay (@teejjays) personally around 2 years ago. Her belief is that the Pakistani market offers clothes that are far too gaudy and showy for them to be worn comfortably. Keeping this in mind, she caters her designs to those who want something pretty to wear that does not draw away from the actual person. Her designs can also fit into your ensemble if you have a showpiece accessory. Her clothes are priced between the range of Rs. 3000 to Rs. 7000. Place an order for yours here!
3. They give great importance to detail and the intricacy of their designs
Sabah (@sabahpretwear) was birthed out of a lack of affordable and well stitched clothes in the Pakistani market. Their designs are effortless and simplistic with a burst of elegant silhouettes to take it to the next level. Their most recent collection focuses on delicacy and a neutral colour palette. Their items are priced between the range of Rs. 3500 to Rs. 12500. Grab yours here!
4. This brand was started by a stay-at-home mother and a 3rd year AKU student
Sumaira and Hajrah Malik from Abbottabad launched Rangeen (@rangeen.wear) after years of wanting to start their own business. They categorise themselves as shopaholics and thus understand the dilemma that comes with overspending. They create designs that can be worn in your everyday life. They mainly focus on solid two pieces and other fusion items such as skirts and tie-dye pieces. Their items are priced at Rs. 2500 to Rs. 4000. Shop yours here!
5. Her brand represents who she is as a person
Noor-e-Nimrah launched Qansi Couture (@qansicouture) with the help of her father. A graduate of PIFD she tries to merge the modernity with modest looks. She uses geometric and floral patterns paired with extravagant cuts to give them a sense of uniqueness. Her latest collection entitled “Khushi” is all about bringing liveliness to people in the form of clothes. Her items are priced between the range of Rs. 3500 to Rs. 9500. Grab yours here!
6. If you’re looking for something with gota kinaari, you’ve come to the right place
Pret by Mahnoor (@pret_by_mahnoor) was started by a mother and daughter duo to showcase the mother’s talents in design that were being refined even before the launch of the brand. Their designs are simplistic but have a pop of tradition, especially with the designs that have gota on them. Their designs are a fusion of eastern and western styles. They are priced between the range of Rs. 1850 to Rs. 5000. Get yours here!
7. Their designs are all about solid bright colours
Clothier by LARA (@clothierbylara) is a brand that was launched recently but gained popularity due to their fresh and simple designs. Launched by digital creator Laraih Khan, Clothier ensures you stay trendy and fashionable even in comfortable ensembles. They have a collection out now entitled “Meethi Eid” with colourful joray that encompass the brightness of choti Eid. The suits are priced averagely around Rs. 5500. Shop yours here right now!
8. Their attention to soft details sets them apart from others
Zuhaab Clothing (@zuhaabclothing) was launched in February of 2021. They give immense detail to creating stunning kurta style cuts with embroidery and embellishment to make them unique. They have a variety of colours, especially pastels that will fit perfectly with the summer vibe. Their designs are centric on more stylish looking cuts that will keep you trendy but still comfortable. The items are priced at an average of Rs. 6500. Place an order for yours here!
9. They embody the effortlessness of eastern wear
Zarub (@zarub.official) is all about elegance and opulence on a friendly budget. Their designs all have a simplistic but expensive quality to them that is perfect for those who want an effortless look. Their clothes are all very monochromatic which gives them a unique timeless quality. Their latest collection Roznama’21 has beautifully constructed pieces that are perfect for your daily wear collection. They are priced at around Rs. 3900 to Rs. 4900. Order yours here!
10. Even though their designs are simple they still have a festive quality
Pret by Pakeezay Tariq (@pakeezaytariqofficial) has an everlasting quality that can be worn with daily wear or paired with showpiece items to give it an effortlessly festive vibe. Her designs are mostly monochromatic which speaks simplicity and elegance. They have designs in vibrant colours such as bright pink, turquoise and more. Her items are priced starting at an average of Rs. 5500. Shop for yours here!
11. They give attention to simple details rather than over the top embellishment
MAHÉ (@mahe_pret) makes sure their designs have qualities that are perfect for every type of person. Their light and comfortable fabric makes it the perfect addition to your wardrobe for the summer. Their solid colours offer a recluse from overly done floral patterns and embroidery. The items are priced between the range of Rs. 5000 to Rs. 11000. Place an order here!
12. They offer both casual and luxury pret
Baroque (@baroque_official) focuses on trendy silhouettes and timeless textiles (which they have a more than 30 year experience in). They have options in their apparel that is perfect for every type of person. Their Pret collection offers single colour suits as well as embellished and embroidered ones. They are priced starting at Rs. 2200. Shop for yours here right now!
13. Their two pieces are the perfect comfortable daywear for this summer
Pret by Laiba Ayub (@pretbyla) says that their clothes are the “solution to every occasion”. Their designs, thus, are minimalistic yet easily accessorised to make them the perfect ensemble for all your outings. Coming in bright and stunning colours their outfits will definitely make you stand out. They are priced at Rs. 3500 onwards. Place an order for yours here!
All products are selected by the editors.