Dew has further solidified its integration within the esports community in Pakistan with its latest global campaign with PUBG mobile. The #DewXPUBG alliance means in-game loot, which starts out with Dew themed parachutes and includes special Battle Points and a plethora of other exclusive merchandise. It is being heralded as a game changer as Dew continues to make strides into the growing Pakistan esports scene.
The collaboration kicked off on 22 September with an announcement in an on brand high octane advertisement which contained intense gameplay and featured the ultra-exclusive Dew fueling stations. Special campaigns have been propped up where players can collect Mountain Dew cans to avail numerous prizes that are being offered. The fueling stations are just the start of the neon green wave in the new map, Erangel.
Mountain Dew’s in-game partnership with PUBG mobile is just another leg of the brand’s already existing ground root gaming footprint. Meet Arrow, the gaming prodigy that climbed to success at the Dew Gamers Arena.