When it comes to digital content creators, very few personalities can justify their creativity and win the hearts of the audience. Among those few, Ehtisam is a prominent figure. Team PG Bazaar took an exclusive interview with Ehtisam and talked to him about his journey, how he ended up as a content creator and about his own brand.
- You’re a well known digital creator now, and I’m sure it must have taken a lot of time and effort. What was your key motivation?
Since 2014, I have been creating content that has gained a lot of attention and appreciation from people both on my social media accounts and in person. It all started with a viral video that motivated me to continue creating content. Another source of motivation was when I appeared on TV for the first time through my content, which made my family and me very proud.
- You are a founder of a clothing brand so what inspired you to start that and how has that journey been?
During the COVID-19 pandemic, I started my own brand by selling face masks on my page, which was a success. I later launched a clothing collection consisting of shirts that also went very well. I am currently working on new articles, which I hope to share with you soon. 3 . How have you been able to manage your brand, personal life with your other work as well since you are the creative director for jacked nutrition & body brics? What would you say to people who get into a lot of pressure while multitasking as per say.
I must say that the working environment matters so much, it was my first job at jacked nutrition almost 4 years back and I am still working with them because basically my passion has become my profession. I would like to tell people to always choose the field you love working in. I am a content creator and I create content myself and for my company as well so it’s going smoothly for me.
- Lastly, how do you deal with hate comments/ trolls and manage to keep such positive aura around and create funny videos to spread positivity?
When I receive hate comments, I respond with a kind or humorous reply, which often converts the hater into a fan. If I receive positive criticism, I take it as an opportunity to learn and improve my content according to their suggestions.
