What Happened: Coca-Cola, a beverage company recently made an advertisement in which a popular song “Neray Aah” was used. There’s nothing wrong with the advertisement per se, just some good old intellectual property theft.
Background: In a town hall hosted by Propergaanda, Farhad told the story behind the song. According to him, he bought this song’s right to make a new version in collaboration with Coke Studio. He did make his own version of “Neray Aah” without any collaboration in an independent studio side by side.
Now what: Farhad Humayun has served a legal notice to Coca Cola now, for violating intellectual property rights in the recent television advertisement. It is very ironic to see Coke celebrating Pakistani music by infringing their copyrights. This TVC in the name and style of “Coke and Music” has used Farhad’s version of “Neray Aah’s” distinct vocalization, guitar rhythm, tempo, music accents, vocal melody and delivery. They aired this TVC on general television and YouTube/Instagram/Twitter as a teaser for the newest Coke Studio season.
What Farhad has to say: “Music and art are actual tangible legal properties and stealing them is just like land grabbing or robbery . I’m disappointed that an organisation that professes and claims to promote music is the one stealing.”