What happened: The whole lineup of completely knocked-down (CKD) vehicles from Toyota Indus Motor Company (IMC) have seen price reductions by as much as PKR 1.1m. The price revision is the result of the Pakistani Rupee strengthening a little against the US Dollar, according to Suneel Munj, CEO of PakWheels. Details: These prices were announced just a few days after the Pakistan Automotive Manufacturers Association (PAMA) released its report on July’s sales numbers, which showed a 62% fall in sales for Toyota’s complete product line. This downward revision is a result of the Rupee regaining a significant portion of its lost value. What you need to know: Given the current levels of inflation and the State Bank of Pakistan’s (SBP) decision to modify its prudential standards in order to restrict vehicle financing, downward price reductions may be the preferred tactic for automotive makers to rekindle sales. What’s next: Launching their crossover SUV line-up would be another strategy automobile manufacturers, particularly Lucky Motors and the Big 3 of IMC, Honda Atlas Cars, and Pak Suzuki Motors, might use if the Pakistani Rupee continued to appreciate against the US Dollar.