The Jazz Drive-In Cinema was inaugurated by Interior Minister Sheikh Rashid today, at F-9 Park, Islamabad.
The cinema is a collaboration between mobile network company Jazz,the largest internet and broadband service provider, Activemedia, and the Capital Development Authority (CDA). After the inauguration, the citizens of Islamabad were able to enjoy popular movies in a safe and comfortable environment while following all COVID-19 SOPs.
Cinemagoers were given space to park their vehicles in an orderly manner in front of the huge movie screen, and the audio of movie was individually routed through each vehicle’s stereo via radio frequency. Food stalls for the attendees were also arranged at the venue. People from all walks of life were present at the premiere experience the drive-in cinema.
Since JazzCash is the official digital payment partner for the Drive-In Cinema discounted payment solutions at the food stalls and ticket counters were offered for JazzCash users. And these discounts will continue for a limited time.
The drive-in cinema will be screening movies every Friday, Saturday, and Sunday in the evening, following a weekly theme ranging from classics to action, science fiction, fantasy, and animation.
“I would like to congratulate Jazz, Activemedia, and CDA on bringing back a retro favorite to provide the masses entertainment during the new normal,” said Sheikh Rashid during the inauguration.
Speaking at the movie screening, Jazz CCO, Asif Aziz, said, “As a digital lifestyle partner, we realized that the country-wide social distancing measures limited entertainment avenues for the public. By partnering with Activemedia and CDA, we aimed to introduce adaptive solutions for people to be able to receive the cinematic experience in a safe environment. Drive-in cinemas are ready to make a comeback in Pakistan and after the success of the pilot, we hope to extend this opportunity to other cities as well,” he added.