Careem recently released a well-intentioned commercial poking fun at coronavirus conspiracy-theorists and encouraging the wearing of masks amid the COVID-19 pandemic. While Careem’s ad was indisputably a positive step forward, and one that other organizations could learn from, the internationally-recognized organization could also have gone a step forward in bringing about social awareness against the coronavirus.
The ad is effective in poking fun at coronavirus conspiracy-theorists and encouraging the wearing of masks. However, it does not go the very important additional step forward in highlighting how serious the problem really is. As a brand with the support and attention of Pakistanis throughout the country, Careem could have used statistics to paint just how real the coronavirus pandemic is and how many Pakistanis have been infected and died of it. This, rather than simply satirizing the country’s reluctance to wear masks, might have proven more effective in spreading awareness against the coronavirus.
Either way, however, it was a positive step taken by the company and one that other nationally-recognized brands must consider following and taking further.