An international survey by Ipsos revealed that only 10% of Pakistanis think the country is on the right path, with rural residents being more optimistic than urban ones. The survey, released on Friday, shows that optimism has significantly declined, dropping from 18% in the second quarter to 11% in the third quarter, returning to earlier levels seen this year.
Despite some improvement, economic issues remain the top concern for Pakistanis, but there is growing worry about rising electricity costs and taxes. Since early 2024, concerns over economic challenges have decreased to a two-year low, but worries about electricity prices and taxes have surged, with tax concerns hitting a four-year high.
Only 13% of Pakistanis consider the economy strong, with optimism higher among men, rural residents, post-graduates, and the upper class. Those who find the economic situation strong dropped by 4%, while those who see it as weak increased by 1%.
The number of Pakistanis comfortable with daily purchases has fallen by 4%, with 94% now less comfortable. Optimism about local economic conditions has consistently declined since early 2024, reaching its lowest since November 2023, with only 10% expecting improvements in the next six months. Confidence in job security is at its highest since November 2021, but 85% remain less confident.
Additionally, 54% of Pakistanis value their fellow citizens, praising their hospitality, morals, and respectfulness. About 42% appreciate the country’s diverse culture, and 35% admire Pakistan’s landscapes. One-third of respondents enjoy local cuisine, and 16% are proud of Pakistan’s Islamic identity.