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Denmark Says It Plans To Regulate Popular Influencers After An Instagram Star Posted A Suicide Note Online

Denmark Says It Plans To Regulate Popular Influencers After An Instagram Star Posted A Suicide Note Online

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epa06316603 A close-up image showing the Instagram app on an iPhone in Kaarst, Germany, 08 November 2017. EPA-EFE/SASCHA STEINBACH ILLUSTRATION

The influencer, Fie Laursen, posted the note on Instagram, where she has more than 336,000 followers. It remained online for two days before her family managed to take it down. The family confirmed in an Instagram post that she was recovering in hospital.

The minister of children and education said influencers must, as other media, have an “editorial responsibility”. Ms Laursen’s Instagram letter, which drew more than 30,000 likes and 8,000 comments, sparked a debate in Denmark on how to monitor online content from influencers.

Minister of Children and Education Pernille Rosenkrantz-Theil told the BBC that the government wanted influencers to have an “editorial responsibility” in line with the standards of the “old press”. She said: “When you reach a certain number of people who are followers of your page then you will have the same responsibility as if you were an editorial person on a newspaper or on old media.