The news broke out that Froggy got punched in the face at their latest meet up in Karachi’s Ocean Mall by someone who was part of a group of protestors chanting pro-Ducky Bhai slogans.
This long feud between Ducky Bhai and Sham Idress has been going on for some time now. For those who do not know, Ducky Bhai and a whole lot of other Youtubers made videos about how Sham Idress and Froggy fake their content.
Fast forward to last month when Sham decided to visit Pakistan – to meet fans and to bury the hatchet. It initially worked, with famous Shahmeer Abbas doing collaborations with him. While trying to fix this problem, Sham called Ducky Bhai to apologize. All seemed well and good until Ducky bhai informed everyone that he had asked Sham not to post their conversation (which he did), and how Sham stole content from Pakistani Youtubers to make his videos.
Other famous YouTubers like Morroo, Zaid Ali T and Awesoma took Ducky Bhai’s side, leading us to this Civil war of Pakistani social media.
Sham Idress and Froggy have been hosting meet-and greats all over the country, including Lahore and Karachi. At Karachi’s Ocean Mall, a large group of alleged Ducky Bhai fans decided to surround and intimidate the Youtubers. In the process, Froggy was punched in the face, taking the feud to a whole new level of messed up.
The truth is, the dust hasn’t really settled yet on this incident, so this will not be the last we hear about this incident. However, we need to point out how social media influencers may want to reevaluate how they operate.
According to Dr. Sophia Moskalenko, an expert on Psychology and Social media, “Social media discussions carry both informational and social aspects of group polarization. In news-related Twitter threads, tweets that offer new arguments supporting a particular attitude (useful facts, catchy metaphors, moral judgments) get more “likes” and retweets.
Twitter users learn relevant arguments to reinforce their own opinions. Users with more radical opinions get larger followings, precisely because their tweets use expletives and polarizing rhetoric. More radical individuals have more social influence.”
Virality is all the rage now. But it’s important to realise that some viral content comes with a cost. Creating content that instigates hate and just for the sake of controversy isn’t doing anyone any good, no matter how many views it gets.