The secret is out of the bag and we have Director Rian Johnson to thank for it. During an interview with Vanity Fair discussing a scene from Knives Out, Johnson shared, “Bad guys cannot have iPhones on camera.”
Apple is hyper sensitive about its brand image and the idea that a fictional character holding the iPhone can ruin its image is preposterous. How much damage can it even do? In contrast to the real baddies who actually use Apple’s iPhones.
First up, President Donald Trump (or President Dolan Trump, according to Indian PM Narendra Modi). His tweets are dispatched via Twitter for iPhone. Apparently associating with a man who runs an administration that has a legacy of racism and xenophobia isn’t bad for Apple’s image. Another popular baddie is Martin Shkreli, who is incarcerated for securities fraud and the man responsible for the skyrocketing costs of pharmaceutical drugs. Vanity Fair once called Shkreli “Wall Street’s most visible villain.”
But we’re sure it would be much much worse if a fictional villain wielded an iPhone on camera.