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Apple is making a cheaper iPhone as pandemic curbs spending

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Apple is making a cheaper iPhone as pandemic curbs spending

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Apple is releasing a new iPhone that will be vastly cheaper than the models it rolled out last fall when the economy was booming and the pandemic had yet to force people to rethink their spending.

The second-generation iPhone SE introduced Wednesday will sell for as little as $399, a 40% markdown from the most affordable iPhone 11 unveiled last year. Higher-end versions of the iPhone 11 sell for more than $1,000. Online orders for the iPhone SE will begin Friday, with the first deliveries expected April 24.

Unreasonable high prices

Even before the pandemic, many people had begun to balk at the substantial price tags for smartphones that weren’t that much better than the ones they already owned. That pushed Apple to step up its emphasis on music and video services to the more than 1 billion people who carry around at least one of their internet-connected devices. High-priced gadgets are expected to become an even tougher sell as the economy plunges into its deepest downturn in more than a decade.

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