Adidas goes sci-fi with personality-based metaverse avatars

What happened: Adidas Originals is launching what it says is the world’s first personality-based AI-generated avatar creation platform with Ready Player Me. Now the Adidas users can design an avatar through the online Ozworld experience and use it throughout all metaverse platforms, letting them explore virtual worlds with a consistent identity. Details: The Adidas experience aims to champion individual personalities instead of physical appearances, prompting users to answer appearances, prompting users to answer a series of questions, after which the platform will create a unique digital avatar based on a user’s responses and blend in the aesthetic of Adidas Originals’ Ozworld shoe collection. More: Adidas is now continuing its path into the metaverse and Non-FUngible Tokens as the firm has also announced Ready Player Me, which is a cross-application avatar platform designed specifically for the metaverse. The AI-generated avatar creation platform aims to launch the avatar on April 8, 2022. The company has also announced,  “Each unique avatar will be able to traverse the web through a bespoke partnership with Ready Player Me. This is the first brand partnership that pushes the limits of the platform offering interoperability in generative.”