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ProperGaanda is run by a marketeer, a dentist and a creative junkie – we’re a small team with a big vision!

We got tired of the way content was being curated and consumed in Pakistan, so we challenged ourselves to change it. Our content strategy is simple: we don’t run away from issues other people are afraid to talk about! We want our audience to be aware and informed. And if there is one thing we don’t believe in, it’s clickbait content.

We launched in August 2017 and since then we have been mentioned in The New York Times and interviewed by Pakistan Today. We are currently incubated at Pakistan Board of Information Technology’s tech incubator, Plan9.

We produce written and visual content based on politics, entertainment and satire on a daily basis. Our aim is to highlight a more progressive and positive side of Pakistan, while still being critical when the need arises (which happens often).

We’re telling your story!

Our focus, is you. We want to highlight the plethora of stories that go unheard and unseen; to shed light on everyday heroes that never see the limelight.

We’re more than a page!

At ProperGaanda, we want to build a community that promotes young talent (and not only online). We have been hosting Open Mics, Stand-Up Comedy Nights, Musical Evenings and Talks by motivational speakers since a year – creating an on ground presence and fostering a safe space for individuals to hone and showcase their talents.