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A short guide on cruelty free and locally sourced makeup, made in Pakistan

A short guide on cruelty free and locally sourced makeup, made in Pakistan


If you love and care about animals you might have gone vegan or stopped wearing leather. There’s one sneaky place where animal-derived ingredients may be hiding: Your makeup products. Not only that, but some brands may test on animals. Animal testing is the ugly side of the beauty industry, and we firmly support companies that choose not to participate in it. 

We’ve curated a list of 5 cruelty-free Pakistani makeup brands that you can opt for. 

1. Poppy Color Co. and More

Poppy Color Co. and More (@poppycolorco) is a cruelty-free, toxin-free and vegan makeup brand that started with vegan watercolours. After high demand, the founder decided to press the same pigments (they are safe for cosmetic use) using a vegan and cruelty-free formula into multipurpose eyeshadows. Currently, they are entirely handmade and the only seller of multichrome and colour-shifting eyeshadows in Pakistan. The prices range from Rs. 950 to Rs. 1,850. Their colour shifting shades are beautiful pigments inspired by the colour-changing feathers of hummingbirds.

Check their Instagram page for some makeup inspiration!

2. Entice Cosmetics

Entice Cosmetics (@entice.cosmetics) is a proud cruelty-free brand. All the available makeup items are also paraben-free and vegan friendly. Each product is formulated, after months of personal research, with ingredients that not only beautify but also benefit the skin. Their collection includes lipsticks, setting sprays and primers. 

Get their Lush Matte Liquid Lipstick for Rs. 1,250 here!

3. Stash 

Thinking about vegan cruelty-free makeup tools? We have a local brand for that too! Stash (@stash.pk) creates vegan-friendly and cruelty-free makeup tools including sponge kits and makeup brushes. The idea behind the business is to spread awareness about vegan-friendly cruelty-free makeup while also enhancing the availability of such products in Pakistan. They make sure that their tools are fun to use and effective while also not being harmful. Stash stocks three types of makeup brush set and their sponge kit comes with 4 sponges used for different purposes. Each of these cost Rs.3,300 or less.

Start blending now!

4. Aima Beauty  

Aima beauty (@aimabeautypk) is a small brand that has a goal to bring innovation in makeup which is locally available. They strive to provide vegan and cruelty-free makeup alongside high quality, well-formulated and beautifully packaged cosmetics. Their collection includes lipsticks, highlighters and an eyeshadow palette. Nudist palette by Aima Beauty has a total of 10 soft mattes and 6 shimmers and is currently on sale for Rs. 3,150. 

Visit their website here!

5. Fah Beauty 

Fah Beauty by Fatima Ali’s (@fahbeautybyfatimaali) lipsticks are a holy grail for many influencers like @laraib_rahim. It is an all-inclusive brand as it caters to almost all your makeup needs including creating cruelty-free products. The array of products include foundations, lipsticks, concealers, contour kits and makeup tools. They have several deals going on that start from Rs.1,900. 

Get advantage of their ongoing sale here!

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