Where representation is concerned, the Pakistani designer fraternity has mostly ignored the needs of women who like to keep it modest. Surviving this country’s heat in tacky and cheap-quality jersey abayas is a task you don’t want even your worst enemy to perform. To solve this problem, many online small businesses have taken the initiative of revolutionising Pakistan’s modest wear industry.
Here’s a list of 7 businesses that design and deliver abayas for every occasion to women around Pakistan
Zaula Abayas (@zaulabayas) started off as an initiative to fill in the gap of wedding abayas in the abaya market.
Their lightweight and breathable georgette abayas are perfect for summers. Prices start from Rs. 7,000.
Check them out here!
Al Jahan (@aljahanonline) is famous for its designer abayas and hijabs. Each abaya can be customised to the size and likes of the customer.
Customers can find abayas for almost all occasions on their website.
Starting Black Camels (@blackcamelsofficial) was a backup career option for the founder, which later became her passion. From simple abayas to wedding wear, they stock all kinds of modest wear.
Their abayas start from Rs. 3,000.
Click here to order!
Started as a traditional abaya shop The Burqa Shop (@theburqashop) has now extended to include globally trending designs.
The price of their abayas starts from Rs. 2,280.
Check out their ongoing sale here!
The good thing about Khudaija’s (@khudaijas) is that they can easily be worn as dresses.
They are known for kaftan style abayas. They try to amp up their abayas with uniquely stitched designs and bold colours.
Their summer collection starts from Rs. 1,500.
Visit their profile here!
Vestido Abayas (@vestido.women) offers abayas with a contemporary style of embroidery.
Their best seller abaya in black and skin colour blocking comes for Rs. 4,900.
Get it here!
Chacha Outfits (@chachaoutfits) brings you a perfect combination of modesty and style.
Along with abayas they also have a range of hijabs, bags and scarfs. Prices of their abayas start from Rs. 3,000.
Get them here!