Fashion trends come and go but there are only a few that stand the test of time. Tie and Dye styles are one such example. Recently, this dyeing technique hit the market strong with a fusion of lots of fun colours and patterns. Major fashion houses such as Prada, Supreme and Off-White launched their collections to take part, Pakistanis didn’t stay behind either. Here’s a list of 7 local brands you need to know about if you love tie and dye fashion:
1. This brand is run by a Pakistani based in Sydney
Dye Me Fashion (@dye.mefashion) is a favourite of Pakistani celebrities such as Momal Sheikh, Sadaf Kanwal, Saheefa Jabbar Khattak and Nimra Khan. The brand is available to shop from in both Pakistan and Australia and has a different collection available for both of the regions. Apart from hoodies and sweatshirts, they also work on T-shirts, scrunchies and socks. Prices of their sets start from Rs. 5,500. Buy them now here!
2. The idea behind this business was to start a thrift shop but the founder reconsidered when demand for a tie-dye shirt rose
Tie n Dye (@tie_n_dyepk) takes pre-orders and dyes desired colours and designs for customers. The founder explained that tie and dye was one of the best sellers at her thrift shop. This gave her the inspiration to learn different techniques of dyeing. They have now mastered 6 techniques including Ombre, Folding, Scrunched, Marble, Sponge and Reverse. Their starting price for shirts is Rs. 1,200 and goes up to Rs. 1,500 depending on the amount of colours. Check them out here!
3. For every purchase you make, this brand feeds a stray animal
Dye Pop (@dyepopofficial) has a vision of bringing customers lots of premium quality colours that are fun to wear and are affordable. Their summer collection includes crop polos which are casual but will make you look put together for a day out with friends. They are offering an array of beautiful colours including Cappuccino, Cherry Sorbet, Tropical Sunset and many many more. Dye Pop has priced their crop polos at Rs. 1,500. Check them out here!
4. This brand is a venture run by a 10-year-old with a unique business model
When boredom struck 10-year-old Zerlina Haque during quarantine, she decided to launch her own brand; To Dye For (@to.dye.for.official). This was her way of opening up channels to fun and creative activities for others who were suffering from boredom blues like her To Die For provides DIY Tie-Dye kits to spice up your otherwise basic accessories into something fun. Currently, they have two types of kits. Scrunchie Kits come in with four plain white scrunchies, four dye bottles and rubber bands while the Mask-erade Kit comes with four masks instead. The price of each box is Rs. 1,000. Click here to buy!
5. This is Faisalabad’s first local Tie and Dye brand that ships nationwide
A funky T-shirt from Twistees (@twistees_) will make you look like queens of fashion Zhalay Sarhadi and Zara Peerzada. They define the new summer collection as the visualisation of ‘enjoying a hot summer day with your friends by the pool in a pandemic free world’. So far, they have introduced 4 articles from this collection including Lime Crime, Bougainvillea, Tangerine and Sea Turtle. Each T-shirt comes for a price of Rs. 1,500. Brb, going to order Lime Crime!
6. Tie and Dye Ghagras anyone?
Meru (@studio.meru) is a contemporary design brand that explores sustainability and consciousness through modernising South Asian silhouettes. Every collection comes in small batches which are limited in quantity, so to get hands on these beautifully curated pieces you will have to hurry. Their collection includes Ghagras, Sarees, scarves and much more. Customers can find a range of fabrics that they work on. Each of their pieces is dyed naturally with organic dyes. Bundle Dyed Kerala Saree is a personal favourite that is made from 6 meters of cotton and dyed with Oak Gall pigments. This saree is priced at approximately Rs.70,000. Check it out here!
7. Looking for a perfect bucket hat? This brand has it in tie and dye.
The Pakistani fashion market has not always been the best at picking up trendy styles but Frenzy (@frenzydotshop) launched their very own bucket hat right when it became a thing worldwide. It is a woman based brand that works on clothing with colourful tie-dye patterns. Along with their best seller bucket hat, they also have a range of T-shirts, sweatshirts, button-up shirts and other accessories. Bucket hats are priced at Rs. 1,400. Order here!
