Over the past few years, there has been a significant surge in the popularity of online stores. The easy access, endless variety and the occasional opportunity to support local brands is a source of attraction to all sorts of buyers.
Aliph is a great find for those who like to pair their outfits with jewellery. The store’s contemporary-chic clothing is quite on point with the current IG aesthetic. While the store is based in DHA, Lahore it delivers all over Pakistan and most items retails for less than Rs. 3000.
Anaardaana is the definition of an indie brand, with beautiful, hand-stitched and hand-painted designs. The Karachi based store delivers nationwide, has unisex clothing articles that range between Rs. 1,200 to 3,000.
This store is aiming to be Pakistan’s first 100% eco-friendly brand and focuses on consumers interested in purchasing high-quality clothes that are not only super trendy but also surprisingly comfy. Aside from their clothing articles being absolutely gorgeous, their packaging is recyclable and their tags are made up of seeds that can be used for gardening. Most of their pieces retail for under Rs. 10,000.
TîNur, which has a combination of both eastern and western clothing, recently launched and actually delivers worldwide! It’s the perfect place for anyone looking to add a bit of style variation to their closet. Everything they offer is available for under Rs. 5,000.
The button-down silk shirt ‘Honey’ is retails for Rs. 3,250.
Our final pick for this list is Naqsh, a brand more focused on ethnic attire. Their stunning feed reflects the overall feel of their products fairly well, most of which have an elegant, minimalistic design. The average retail price at Naqsh is Rs. 6,000.
Their hand-painted dupattas are available for Rs. 3,500 to 5,000.