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5 local insta loungewear stores that will keep you comfy and warm this holiday season

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5 local insta loungewear stores that will keep you comfy and warm this holiday season


Most of our year was spent lounging around barefoot at our house in our mismatched tops and bottoms without a care in the world (except of course the life-threatening worldwide pandemic) but if you’re ready to turn things around for 2021 and put up a more organised exterior so your life can at least attempt to fall back into place even if you have to continue staying at home for a part of next year, here are five stores you can buy loungewear from which will not only provide you with the comfort you require at home but can also be worn outside when paired with the right accessories.


If you’re trying to be minimal but also mindful of what you wear, Eunoia (@_shopeunoia) will be a perfect fit for you. They have a limited collection but their pieces are ideal to make a statement, whether you want to lounge around the house or take the beauties out this winter. They’re currently almost completely sold out but you might want to keep an eye out for their relaunch.

This dropped shoulder, crewneck, over-sized moon rock sweatshirt is from their collection “essentials” which is available in three other colours and retails for Rs. 2,700.

Also part of their ‘essentials’ collection, this yale cropped tank top can be part of both outdoor and indoor outfits, is available in four different colours and retails for Rs. 2,200.

They also just recently launched reusable masks in their signature colours, that can be styled with your outfits and are also reusable. A pack of two masks retails for Rs. 1,100.

Deserve it

Deserve it (@deserveitofficial) started out this year but has a really cute unisex collection. Their tie-dye pieces are quintessential for the holiday season and their choice of colours is refreshing but also easy on your eyes, ideal for this winter. You might want to head over to their website right now as all their stuff is currently on sale.

This hooded Olive green fleece sweatshirt, with front pockets and the deserve it logo, and sweatpants Co-Ord set retails for Rs. 3,950 on sale. Individually these items are available for Rs. 2,300 and Rs. 2,100 respectively. You can also get this set in black, white and lavender colour.

You can shop this Strawberry Sorbet tie-dye hoodie and joggers Co-Ord Set for Rs. 4,190 and both the items individually for Rs. 2,300. This is also available in blue, lavender, black and orange.

They also have cropped, round-neck, cotton mix tie-dye sweatshirts in the colour lavender that retail for Rs.2,590.


Tūhura (@tuhura.athletics) is an activewear brand but their pieces are great as outfits too, for lounging around the house and also for an active day out.

This cozy camel zip-collar polar fleece sweatshirt paired with the right pants will make a perfect outfit for a sunny winter day out. It has a side elastic pull detail, is loosely fitted and it retails for Rs. 2,100.

There’s nothing more comfortable than some stretchy tights that are soft on your skin. These Chocolate brown ribbed leggings are available for Rs. 2,400.

This comfortable off-white tracksuit with fleece lied fabric runs true to size and can be worn as athleisure as well as loungewear. It retails for Rs. 3,600.


If you’re looking for a simple cotton loungewear look or more of a royal and sophisticated silk loungewear type of look, you can always shop at Jevele (@jevele_official). They have quite an appreciable range to choose from and also offer accessories to pair with your outfits.

This lilac coloured piece called ‘mushy’ is a soft pajama set featuring a classic boat neck, full sleeves, and stylish hem for an everyday go-to style. It is also available in the colours sky blue, rose pink and lavender, all retailing for Rs. 2,999.

This tea pink silk ‘blossom’ loungewear set has a straight hem with a button-down front and a notched collar. The silk trousers have two side pockets and an adjustable waistband for additional comfort. It retails for Rs. 3,499.

They also have bathrobes available and this grey-green towel terry ‘fern’ bathrobe will keep you warm, cozy and comfortable. It is currently on sale too, retailing for only Rs. 1,799.


Storamore (@storamore.pk) is a one-stop online solution fashion store. Their loungewear and tracksuits will have you looking classy and casual, all the while being extremely comfortable. They offer all types of clothing and have a huge range to choose from.

This pair of dark camouflage plush leggings with an elasticized waistband and contrasting double side stripe retails for only Rs. 1,190.

This is a faded cotton blend, round neck, dropped shoulder ‘distressed effect’ sweatshirt which makes even sitting on a couch look cooler. It is currently available on sale for a price of Rs. 1,100.

These are unisex black MMVI trousers that are just as good for lying around your house as they are for athletic activities. You can get these at a discounted price of Rs. 1,200.

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