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5 brands making cool mom jeans that are the perfect fit for Pakistani Millennials

5 brands making cool mom jeans that are the perfect fit for Pakistani Millennials


Mom jeans are one of the trendiest pieces of casual western attire. With a cinched high waist and a relaxed silhouette, mom jeans have proven to become a staple in every woman’s closet. This tapered-leg jean is making a 90’s comeback and is definitely going to stay for a while. 

If you’re looking to find the perfect pair of mom jeans, we have gathered a list of 5 local brands that are promising trendy and quality denim. 

1. These students felt like Pakistan’s fashion industry lacked some affordable denim products 

KhushPosh (@khushposh.byaz) is a recent startup that was started towards the end of 2020 by a couple of students who felt the need to make trendsetting wardrobe staples more accessible. Their passion for fashion and commitment to providing premium quality products is making a mark in the market. They have a variety of jeans to offer for both men and women.

Their dual-tone mom jeans are a one-of-a-kind, statement piece that is perfect when you want to stand out from the crowd. 

Priced at Rs. 1999

Check them out here!

2. This local brand is highly detail-oriented from the first stage of designing to the last stage of delivering the product 

Established in 2020, Genie (@genie.pakistan) aims to create a local label that manufactures unique and trendy apparel that is made for us, by us. Every step of their manufacturing process is done with extreme vigilance and with the best of intentions. 

Their Mia Acid Wash Mom Jeans are high-waisted, relaxed, and effortlessly trendy. The depth and character of this design are an upgrade from their signature mom jeans and are sure to add an edge to your outfit. 

Priced at Rs. 2500 

Check them out here!

3. These two young brothers plan to cater to Pakistan’s market by making jeans in the most luxurious way

With 25 years of experience in manufacturing denim for world-renowned brands, these young brothers created a local brand by the name AxF Denim Lab (@axfdenimlab). They are using innovative and exclusive premium fabrics that are stitched in the most unique and trendy designs. Their aim is to create rich denim that has never been seen before in Pakistan. 

Their black high-waisted Mom Jeans are a breath of fresh air from all the blue mom jeans you will find. 

Priced at Rs. 2,999

Check them out here!

4. This creative team is bringing high-street fashion straight to you 

Started in 2017, Blues and Jazz (@bluesandjazz_denim) wanted to bring creativity and trends to high-street fashion. Hira Z Mehanti is the creative director for Blues & Jazz and aims to bring a creative change to the Pakistani fashion industry. 

Their Mom Fit Jeans with Paper Bag Waist are a unique culmination of two of the trendiest statements this season. 

Check them out here!

5. This exporter was fascinated with denim ever since she entered a factory for the first time at the age of 6 

Club 76 (@club76.pk) came into being mainly due to the pandemic when they felt that people did not have access to good quality, high brand-worthy clothes. They aim to symbolize the elevated lifestyle of today’s consumers by providing denim that fits perfectly and is super comfortable. 

Their Floral Mom Jeans are the perfect pair of summer jeans with a lightly fitted, structured silhouette and a gorgeous printed patch. 

Priced at Rs. 2,499 

Check them out here!

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