More than twenty Pakistani artists have gotten together to create a video encouraging people to stay at home. Not that this hasn’t been done before: but this one has a unique twist.
It is no secret that locals are crazy for chai. Capitulating on this great love for the hot beverage, these artists have engaged in some fun wordplay and come up with a “safe-tea” campaign. Not only is the concept super relatable for the average Pakistani, the video itself is also a quick 1.5 minute watch wrapped in a bright and spunky package.
Team PG reached out to the artist who came up with the idea, Moin Nazim (@moinazim_graphics).
Watch the video here.