This decade has been a whirlwind. Today we can’t even think of a time when we weren’t chilling at home with Netflix and didn’t have a spotify list. It must come as a shock that all of this is not even a decade old!
10 years ago Steve Jobs was still alive, Trump wasn’t the president of United States, tinder and titok didn’t exist. Getting an Uber wasn’t even a thing.
Everything that is a big trend today didn’t become one over night. It took time, just how a house is build brick by brick, a moment shaped this decade one at a time.
If you want to understand how we’ve gotten to where we are today, these moments are a good place to start.
Google has been operating in China since 2000, making significant censorship concessions to the government. However, the company gave up in 2010 when it realised that the Chinese government wasn’t going to be flexible when it came to censorship.
We’re living in a time when the 11th edition of iPhone has come out and almost everyone has an iPhone. However, the real craze for iPhone started in 2010 when iPhone 4 got launched.
Spotify came to the United States in 2011, it permanently changed the way we listen to music. Spotify wasn’t the first music streaming platform in the States, but it tied the features of the other streaming platforms into a single package.
It’s hard to imagine now, but before the streaming revolution hit, Netflix was best known for renting out DVDs through the mail.
Steve Jobs was an integral part of the tech world and his death hit the industry like a cataclysm. However, Apple has survived his death, Jobs’ spirit will always keep on looming over the company like an unfulfilled promise.
Facebook had just taken off and seeing as Instagram could be a competitor, the social media company brought it.
Today, the Avenger’s is the highest grossing film of all time. However, the phenomenon that the Avenger’s series are today took almost 7 years to reach where they are.
Remember when dating used to be pining after your crush and waiting for them to make the first move? Well time before 2012 was that time, 2012 gave the world the birth of tinder. The social media app which almost every single person has on their phone.
This one is for the graphic designers. When Photoshop CS6 was released in 2012, it cost $700, and it soon became one of the most pirated pieces of software in history. As long as Adobe was selling Photoshop, the problem would only get worse, so Adobe decided to start renting it instead. On May 6th, 2013, the company announced that all future versions of Photoshop would only be available through the subscription-based Creative Cloud, which offered the full suite of apps for a running cost of $50 a month.
Just as Facebook brought Instagram to keeps its monopoly, the social media platform also bought the new chat platform.
Climate change has become one of the most important issues today, however, steps were being taken to curb it years ago. All the world’s nations finally managed to come to an agreement in 2015 to take on climate change together. With the adoption of the pivotal Paris climate accord, countries vowed to cut down their greenhouse gas emissions enough to keep global warming from reaching catastrophic levels.
Donald Trump is elected president of the United States, and changes the country’s political stance.
The Guardian broke a story about a shady consulting firm Cambridge Analytica harvesting data from millions of unsuspecting Facebook users. The firm exploited a loophole in Facebook’s API to target Facebook users and their friends with a quiz, designed to help the Trump campaign reach potential voters more effectively. Facebook’s reputation did not survive the fallout. Dozens of privacy scandals followed as companies seemed constitutionally incapable of keeping data locked down.
YouTube had a very good decade, but the last few years have been rough. We started hearing the term “creators” in the early 2010s, and these creators became one of the biggest public figures signing deals with advertisement companies. In 2017 and 2018 two of YouTube’s biggest creators suffered major scandals at the same time. First, beloved gaming and comedic personality PewDiePie used anti-Semitic imagery in a video. Then, prankster-turned-vlogger Logan Paul showed a blatant disregard for human life in an infamous incursion into Japan’s Aokigahara forest.
This year many technological moments have taken place that not only have shaped this decade but will be also effective in the coming one. This year podcasting became the new trendy thing and Spotify, looking at how well podcasts were doing, got into podcasting.
This year was however, an embarrassment to Apple as the company had to cancel its wireless charger AirPower.