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11 cruelty-free brands that don’t test on animals unlike MAC and Maybelline

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11 cruelty-free brands that don’t test on animals unlike MAC and Maybelline


It is shocking that many of our daily use items are manufactured through processes that support theriocide. Makeup is one such item. Brands like MAC, Nars, Maybelline and many other drugstore and high-end brands test on animals. Over 100 million animals are burnt, crippled, killed or poisoned in the US labs every year. Few local makeup brands refrain from this ugly side of the beauty industry. 

Here’s a list of 11 Pakistani makeup brands that are vegan, halal and bunny approved:

1. This is Pakistan’s first individual brand manufactured in Italy 

Founded by Anny Shahid (@mrsannyshahid) Accenti Beauty (@accenti.beauty) is a brand that pays extra attention to the kind of ingredients they use. They believe in quality over quantity. For that reason, it took them 2 years to perfect the formulation of their first batch of lipsticks. Anny (@mrsannyshahid) believes in the blend of beauty and health. 

Whereas most brands use ingredients bad for nature and health, Accenti uses cruelty-free means and paraben-free ingredients in its products

This year-old brand launched with a collection of liquid lipsticks. Currently, they’re working to add more products that are paraben and cruelty-free. Their first-ever matte lipsticks consist of lipstick shades that complement Asian skin tones. Spellbound and Charm are beautiful shades of pink while Temptation is the perfect nude that’ll work great with any look, from no-makeup makeup to smokey eye. 

These are priced at Rs. 1,950. 

Visit their website here!

2. This is Pakistan’s number one selling makeup brand

Luscious Cosmetics (@lusciouscosmetics) was founded with the purpose of creating high-quality cosmetics with an affordable price tag. They custom formulate and mindfully source each product to create safe, skin-loving and clean makeup. Their products include high-quality vegan alternatives like ethically sourced marine collagen and plant-derived versions of traditionally non-vegan ingredients like collagen, squalene and hyaluronic acid.

Luscious Cosmetics has been featured in Vogue, Allure and many other international magazines. 

They have an array of products ranging from face makeup, eye makeup, makeup tools and lip products. Their value sets start with the price of Rs. 1,825.

Check them out here!

3 This brand is the only seller of multi-chrome eyeshadows in Pakistan

Poppy Color Co. and More (@poppycolorco) is a cruelty-free, toxin-free and vegan makeup brand that started with vegan watercolours. After high demand, the founder decided to press the same pigments (they are safe for cosmetic use) using a vegan and cruelty-free formula into multipurpose eyeshadows.

Currently, they are entirely handmade and the only seller of multichrome and colour-shifting eyeshadows in Pakistan. 

The prices range from Rs. 950 to Rs. 1,850. Their colour shifting shades are beautiful pigments inspired by the colour-changing feathers of hummingbirds.

Check their Instagram page for some makeup inspiration!

4. You might have seen your favourite makeup blogger use this brand’s best-seller primer

Entice Cosmetics (@entice.cosmetics) was founded by Rabbia Sohail (@rabbia.soh) in her 3rd year of medical school. It is a proud cruelty-free brand. All the available makeup items are also paraben-free and vegan friendly. Each product is formulated, after months of personal research, with ingredients that not only beautify but also benefit the skin.

Rabbia formulates her product herself and gets them manufactured from quality plants in China, Hong Kong and Korea. 

Their collection includes lipsticks, setting sprays and primers. 

Get their Lush Matte Liquid Lipstick for Rs. 1,250 here!

5. This brand has vegan and cruelty-free makeup tools

Thinking about vegan cruelty-free makeup tools? We have a local brand for that too! Stash (@stash.pk) creates vegan-friendly, hypoallergenic and cruelty-free makeup tools including sponge kits and makeup brushes. The idea behind the business is to spread awareness about vegan-friendly cruelty-free makeup while also enhancing the availability of such products in Pakistan. They make sure that their tools are fun to use and effective while also not being harmful. 

Stash stocks three types of makeup brush set and their sponge kit comes with 4 sponges used for different purposes. 

Each of these cost Rs.3,300 or less.

Start blending now!

6. This brand has the most beautiful packaging 

Aima beauty (@aimabeautypk) is a small brand that has a goal to bring innovation in makeup that is locally available. They bring to Pakistan internationally qualified makeup aesthetics to broaden the variety of makeup. It was established by makeup blogger Aima Beauty in June 2020.

In one year they managed to launch a collection of lipsticks, highlighters and eyeshadow palettes.

They strive to provide vegan and cruelty-free makeup alongside high quality, well-formulated and beautifully packaged cosmetics. Nudist palette by Aima Beauty has a total of 10 soft mattes and 6 shimmers and is currently on sale for Rs. 3,150. 

Visit their website here!

7. This brand also raises awareness about important issues such as women’s rights, small businesses and more

TT Beauty and Cosmetics (@ttcosmeticspk) is named after the founder Tanzeel Taj. 

Launched with only six lipsticks in 2017, it now has 18 shades of liquid lipsticks, six creme lipsticks, mascara, a cheek palette and an eyeshadow palette. 

The inspiration for TT Cosmetics arose out of a need to establish a local market for affordable vegan and paraben free beauty products for the quintessential Pakistani woman. The brand’s vision today is to foster a local market for top-quality beauty products which are accessible to all.  

Check their bestseller lipsticks out here!

8. The team behind this brand doesn’t test on animals but does test on themselves

Glow Beauty Cosmetics (@glow.beauty.cosmetics) believes it is barbaric to use animals for the purpose of testing products. They took this initiative forward and presented local products with the quality of international brands.

They test their products on themselves and only launch it if it gives effective results on every skin type. 

Their products are formulated and made in China, Korea and Thailand. All of their products are highly rated by customers and bloggers. The starting price of their makeup products is Rs. 550. 

Check their products out here!

9. This brand was founded by a well-known makeup artist 

Masarrat Makeup (@masarratmakeup) is founded by internationally recognised makeup artist Masarrat Misbah. This brand was founded on the principle of ‘commitment to pure beauty’.

The brand is acclaimed for its breakthrough formulations, technological innovations and unwavering commitment to reinvention. 

The products are designed and formulated with the most essential colour ingredients from Halal sources that create unbelievably surreal looks and you are guilt-free about what is going onto your delicate skin. This is a one-stop shop for all kinds of makeup needs from lipsticks to primers. Their eye shadow palettes are priced at Rs. 1,750

Buy now here

10. Products from this brand are makeup bag must-haves for many bloggers

Fah Beauty by Fatima Ali’s (@fahbeautybyfatimaali) lipsticks are a holy grail for many influencers like Laraib Rahim (@laraib_rahim). It is an all-inclusive brand as it caters to almost all your makeup needs including creating cruelty-free products.

The array of products include foundations, lipsticks, concealers, contour kits and makeup tools. 

They have several deals going on that start from Rs.1,900. 

Get advantage of their ongoing sale here!

11. This brand does a giveaway DAILY 

AR Qozmetic (@arqozmetic) was started in 2016 with a collection of false lashes. They take pride in being wallet-friendly and bunny approved. They leave fur babies to be fur babies and test on people instead (the people at Arqozmetic HQ to be exact). 

All of their products are made in UAE, Saudi Arabia and China.  

Their products include eyelashes, eye makeup, face makeup and lipsticks. Their lipsticks are named after beautiful places in Pakistan and have a starting price of Rs. 690. 

Check their shades out here!

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