ProperGaanda was recently contacted by Waqas Khan, the co-founder of Careeb, an e-commerce start-up based in Lahore that delivers groceries and premium gifts.
On the morning of 22nd February, careeb.com.pk received 1000 orders. When their team followed up on the orders, they found out that most of orders were fake. All of which originated from India. The orders themselves had abusive words and comments in the description.
Careeb, a startup that has amassed 20,000 customers, sustained a loss of PKR 50,000 on perishable items due to the fake orders. Even though they have blocked the Indian IP, cyber bullying and victimisation has hit the company hard.
Waqas Khan, while speaking to ProperGaanda stated that Careeb is a private company that has been targeted by Indians in the aftermath of the Pulwama attack. It is no secret that anti Pakistan sentiment has been on the rise following the recent attack in Kashmir.